Aug 29, 2019
In today's information economy what has more value, someone who is an expert on one subject or someone that can influence many people?
Our guest today, Heather Ann Havenwood, argues that the influencer model has surpassed the expert model in it's ability to establish a brand. How do you establish an identity that attracts people, that moves people, that influences their buying decisions. These are questions that go beyond your instagram following. These are questions about the identity you create for yourself and show to your prospect in every sales situation.
Enjoy this conversation with Heather, who someone once described as a ball busting blonde big boob bitch. A moniker she now proudly wears. You've been warned!
About Today’s Guest
Heather Ann Havenwood, is the Founder of Like A Boss: Influencer Growth Formula, top Amazon Book Seller from her book Sexy Boss, Nationally Syndicated Radio Host of the show Like A Boss: Insights with Influencers, named by Huffington Post as Top Female Entrepreneur to Watch, Founder of Female Business Association and is known as the 'Chief Sexy Boss'. She helps brands, businesses, and influencers on best strategies dominate their industry by being omnipresent online, through strategic content marketing and high-ticket sales strategies to close the right clients, anytime they want. She is regarded as a top authority on podcast marketing, influencer messaging and high-ticket sales closing, leveraging Linkedin.
On today’s podcast...
4:24 - The three things Heather's mom wanted from her when she was born
8:53 - Even influencers are influenced by how they grow up
12:56 - Follow your path not the social construct
16:38 - Heather joins an improv class and is a ball busting blonde big boob bitch
24:20 - The Pillar of Influence: double down on what you want to cover up
26:58 - Is it okay to use your kids to sell or influence?
34:29 - The different ways men and women establish identity
44:44 - How do you continue to grow and change while still being authentic
50:00 - Why Heather believes influencers have more value than experts
More about Gina
Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets.
More about Rachel
Rachel Pitts is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon
More about Keith Walters
As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.
Women Your Mother Warned You About™ is part of the Sell or Die Podcast Network. Check out these other amazing SORD podcasts.