Jan 24, 2019
"It's all about the feels." In today's episode Gina and Rachel discuss how to stand out as a brand, as a business, as a person using examples from companies with customers that are loyal.
What do you do to stand out, to differentiate yourself and engender customer loyalty? Brand and customer loyalty is not automagical, it's achievable if you're conscious about building it. How can you learn what a buyer wants so you can help them find what they need? These topics PLUS Gina experiments with "fairy hair."
On today’s podcast...
0:29 - Webster's defines "fairy hair" as...
3:54 - What's so great about that umbrella?
8:55 - How businesses extend the brand
17:27 - Buyer emotion and buying patterns
22:30 - Taking care of each other takes care of your brand
28:26 - The stickiness of brand loyalty
35:58 - When you used to open a bank account...they gave you...what?
More about Gina
Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets.
More about Rachel
Rachel Tipton is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon
More about Keith Walters
As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.
Women Your Mother Warned You About™ is part of the Sell or Die Podcast Network. Check out these other amazing SORD podcasts.